Wendy Z Lewis

"Facing Cancer" branded a major campaign for the Lifespan Hospitals' Comprehensive Cancer Center. The campaign launched with this arresting image in regional print magazine ads.

"Happy New You," communicating New Year's renewal, became one of CVS/Pharmacy's most successful campaigns. "Happy New You" and "Start Fresh and Get Fab" were used across numerous channels, including in-store signage, circular and CVS.com.

"SPARK (Series for Professional and Related Knowledge)" was created to brand an internal employee continuing education series.

"Beauty Day Giveaway" is the name of ongoing ExtraCare Beauty Club events in CVS/pharmacy stores nationwide.